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Mexico Alejandro Martínez
RM29.00 MYR - RM190.00 MYR
Coffee made its Mexican debut with Spanish settlers in the 18th century. Post-independence, coffee cultivation gradually spread in the southern states amid border disputes and indigenous displacement. The Mexican Revolution led to Agrarian Reforms and the establishment of the National Coffee Institute of Mexico (INMECAFE). The institute's dismantling in 1989, following the International Coffee Crisis, led to challenges for producers. Cooperatives emerged, offering crucial support and international market access. Veracruz, nestled by the Gulf of Mexico, emerged as a coffee haven. The Martinez family, spanning five generations, tends to their Veracruz farms. Alejandro and Juan José Martínez Anaya, the current custodians, drive innovation with resilient coffee varietals and ecological diversity. Their H16 varietal, a high-yield hybrid, undergoes meticulous processing. The family prioritizes sustainability, planting native species and using agroforestry techniques. Cherries are handpicked, sorted, and processed with precision. The Martinez family's dedication to quality and environmental harmony sustains both exceptional coffee and livelihoods.
We believe coffee are best enjoyed at its peak flavours
We do a consistent weekly roast to ensure we can provide you with the freshest coffee. In addition to that, we are committed to provide coffee that are within 14 days of the roast date.
The Notorious FR15-I
All our coffee beans are roasted on the FROCO FR15-I. A machine that gives us a ton of information like the ability to track temperatures of the beans, drum, and airflow just to name a few. This means we obtain and are able to monitor with a lot of information to ensure we can roast coffee with a high level of consistency.
A tribe called fresh
We pack our whole beans coffee and ground coffee in a 250g airtight packaging. With a smaller packaging, it'll help to keep the coffee fresh and it prevents exposing a large amount of coffee to the environment which can change the flavours of the coffee.
True to Origin
We don't use any flavourings in our products/coffee. What you see on the packaging and our website are taste notes, our ways of depicting nuances of flavours in the coffee beans. So don't worry if you don't get the taste notes, as every taste buds bring a slightly different outcome.