Primrose, PLC, a stakeholder in the supplier washing station, works directly with smallholder coffee farmers in the Aricha region of Gedeo County, Yirgacheffe, Ethiopia, to ensure high-quality, organic coffee. The majority of contributing farmers own less than one hectare of land and grow coffee as a backyard cash crop, intermingled with other subsistence crops like sweet potato, mangoes, and avocados. Primrose pays above-market prices for quality red cherry and offers cash incentives to ensure higher overall quality. The collected cherry is delivered to the mill, where it is floated, sorted, and then delivered to dry on raised beds for several weeks until reaching 12% humidity. The coffee varieties grown here are traditionally referred to as "heirloom," and many have been developed by Ethiopia's Jimma Agricultural Research Centre. Although Yirgacheffe is part of the Gedeo zone, it has been subdivided into its own micro-region due to its exceptional washed coffees. Coffee is the primary cash crop in the region, with farmers also growing a second cash crop, the "false banana," used for roofing and producing flour and fermented paste.
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We do a consistent weekly roast to ensure we can provide you with the freshest coffee. In addition to that, we are committed to provide coffee that are within 14 days of the roast date.
All our coffee beans are roasted on the FROCO FR15-I. A machine that gives us a ton of information like the ability to track temperatures of the beans, drum, and airflow just to name a few. This means we obtain and are able to monitor with a lot of information to ensure we can roast coffee with a high level of consistency.
We pack our whole beans coffee and ground coffee in a 250g airtight packaging. With a smaller packaging, it'll help to keep the coffee fresh and it prevents exposing a large amount of coffee to the environment which can change the flavours of the coffee.
We don't use any flavourings in our products/coffee. What you see on the packaging and our website are taste notes, our ways of depicting nuances of flavours in the coffee beans. So don't worry if you don't get the taste notes, as every taste buds bring a slightly different outcome.